In short
The company gained a clearer and more credible digital presence for enterprise buyers. The bilingual website helped improve visibility, reduce unqualified inquiries, and support the sales team with better lead context.
The challenge
A Saudi industrial services company had strong offline relationships but an outdated website that did not support digital lead generation. The site did not clearly explain services, industries served, project capabilities, certifications, or inquiry requirements. The company also needed a better experience for both English and Arabic-speaking business buyers.
The Marketer Zilla strategy
Marketer Zilla developed a bilingual website structure focused on service clarity, industry relevance, and lead qualification. The strategy included service pages, sector pages, downloadable capability sections, structured inquiry forms, and analytics to separate general inquiries from qualified commercial opportunities.
Key actions
- Built bilingual page templates for services, sectors, company profile, and inquiry pages.
- Created B2B content focused on buyer problems, compliance, capability, and project readiness.
- Added lead forms with fields for project type, location, timeline, and estimated requirement.
- Improved technical SEO, metadata, and schema for regional search visibility.
- Created case-study modules to show experience without exposing confidential client details.
- Set up analytics dashboards for inquiry source, service interest, and conversion quality.
Achievements
• Qualified inquiries: 22/month → 77/month
• Organic sessions: 1,900 → 6,300
• Inquiry form completion rate: 2.8% → 7.1%
• Top 20 service keywords: 18 → 96
• Sales team follow-up: Baseline → 42% faster
Final outcome
The company gained a clearer and more credible digital presence for enterprise buyers. The bilingual website helped improve visibility, reduce unqualified inquiries, and support the sales team with better lead context.
Key takeaways
- A clear digital growth system beats scattered tactics.
- Measurement and tracking turn marketing spend into pipeline.
- Website experience changes compound with SEO and paid media.
