B2B paid social

LinkedIn Advertising built around your business.

We run LinkedIn the way B2B operators expect — pipeline-aware, ABM-segmented, with creative that respects the audience's time.

Specialist team
LinkedIn Advertising
Live growth
Senior team
Strategy + execution
Marketer Zilla

In short

LinkedIn advertising is the highest-intent paid channel for B2B. We build LinkedIn campaigns around account-based targeting, intent signals and conversion-paths tracked all the way to closed-won revenue.

The problem

Why this matters now

LinkedIn ads are expensive — $80–$200 CPMs are normal. Most agencies still measure success by lead volume, ignoring that 70% of those leads are unqualified. We measure pipeline, not posts.

Our approach

How Marketer Zilla delivers

We build target account lists (1st-party from your CRM, 2nd-party from intent providers like 6sense or Bombora), match them inside LinkedIn, then run Conversation Ads, Lead Gen Forms and Document Ads at the right buyer stage.

LinkedIn Advertising — AI Visibility

AI Visibility

LinkedIn Advertising

LinkedIn Advertising — Answer Engine

Answer Engine

LinkedIn Advertising

LinkedIn Advertising — Entity Strategy

Entity Strategy

LinkedIn Advertising

LinkedIn Advertising — AI Tracking

AI Tracking

LinkedIn Advertising

LinkedIn Advertising — Citation Reporting

Citation Reporting

LinkedIn Advertising

LinkedIn Advertising — Prompt Optimization

Prompt Optimization

LinkedIn Advertising

What's included

Everything we ship as part of linkedin advertising.

Target account list build (ICP definition + LinkedIn matched audiences)
Intent signal integration (6sense, Bombora, Demandbase)
Campaign builds: Sponsored Content, Conversation Ads, Lead Gen Forms, Message Ads, Document Ads
Creative production tuned for senior decision-makers (case studies, briefs, originals)
CRM integration for lead → opportunity → revenue attribution
Weekly performance reviews tied to MQL, SQL and pipeline metrics
Quarterly ICP refinement and campaign reset
Sales enablement: hand-off playbooks and lead-routing rules
Direct Slack access to your B2B strategist

Why Marketer Zilla

A senior team built to win modern search and modern paid.

Built for Google & AI search

Every page and campaign is engineered for traditional SEO, AI Overviews, ChatGPT, Perplexity and answer engines.

Senior team, no juniors hidden

Strategists and specialists with 8+ years of agency experience own your account from day one.

Tracking-first execution

GA4, GTM, server-side events and CRM integrations set up properly so every decision is measurable.

Global market expertise

Active campaigns across the USA, UK, Australia, Canada, Europe, Dubai and Saudi Arabia.

Transparent monthly retainers

No surprise fees, no long lock-ins, no inflated reports — just real performance and clear pricing.

Connected growth system

SEO, paid, content, dev and analytics work as one engine — not five disconnected vendors.

The process

From first audit to ongoing growth.

A clear, repeatable system — so you always know what's happening and what's next.

01

Audit

Deep dive into your site, ads, content, analytics, competitors and AI visibility.

02

Strategy

A custom roadmap mapped to your goals, market, ICP and growth model.

03

Build

We ship — pages, campaigns, content, schema, tracking and creative.

04

Launch

Coordinated go-live across SEO, paid, content and development.

05

Optimize

Continuous experimentation across creative, copy, bidding and structure.

06

Scale

Double down on what wins; expand to new keywords, markets and channels.

Tools and platforms we ship with

LinkedIn Campaign Manager6senseBomboraDemandbaseHubSpotSalesforceMutinyCommon Room
Transparent pricing

Custom plans, custom pricing.

Pricing depends on your goals, market, competition, timeline and service requirements. Request a custom quote and our team will recommend the best strategy for your business.

Get a Custom Quote
FAQs

Questions we hear a lot.

Don't see your question? Reach out and we'll answer within one working hour.

$10K/month. Below that, CPMs and frequency math don't work — you'll get clicks but not measurable pipeline.
Pipeline. Every account starts with CRM integration so we report MQL → SQL → opportunity → revenue, not just form fills.
Yes. We've run ABM programs targeting target-account lists from 50 to 5,000+ accounts, integrated with Mutiny, Demandbase or HubSpot ABM tooling.
Yes. Video, motion graphic, document and carousel — all included in retainers.
Let's talk

Stop measuring LinkedIn leads. Start measuring LinkedIn pipeline.

Tell us about your business and we'll come back with a custom plan within one working day.

Reply within 1 working hour
Custom audit + strategy roadmap
No long-term lock-ins
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Free Strategy Consultation

Request your LinkedIn Ads plan

Share your ICP and pipeline goals — we'll send back a quarterly plan with projected MQLs, SQLs and pipeline value.

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