Paid search & shopping

PPC Management built around your business.

We manage spend like operators, not agencies — every dollar mapped to pipeline, every campaign tracked to revenue.

Specialist team
PPC Management
Live growth
Senior team
Strategy + execution
Marketer Zilla

In short

PPC management is the strategy, build, optimization and reporting of paid search and shopping campaigns. We run PPC as a revenue channel — tracked all the way from click to closed deal.

  • Average 41% lift in qualified lead volume
  • 30–60% drop in cost-per-acquisition
  • Full server-side tracking with offline conversion import

The problem

Why this matters now

Most PPC accounts waste 30–50% of spend on broken match types, irrelevant queries, poor landing pages and missing conversion data. The agency-grade growth lever is rarely 'spend more' — it's 'spend better.'

Our approach

How Marketer Zilla delivers

We audit your account, tracking and landing pages first, fix the leaks, then expand. Every campaign is paired with proper offline conversion import so Google's algorithm optimizes for revenue, not raw form fills.

PPC Management — AI Visibility

AI Visibility

PPC Management

PPC Management — Answer Engine

Answer Engine

PPC Management

PPC Management — Entity Strategy

Entity Strategy

PPC Management

PPC Management — AI Tracking

AI Tracking

PPC Management

PPC Management — Citation Reporting

Citation Reporting

PPC Management

PPC Management — Prompt Optimization

Prompt Optimization

PPC Management

What's included

Everything we ship as part of ppc management.

Full account audit (account structure, match types, negatives, bidding, assets)
Conversion tracking rebuild with server-side GTM and offline imports
Campaign architecture: Search, Performance Max, Shopping, Demand Gen, Display, YouTube
Audience strategy: customer match, similar audiences, in-market, observation layers
Creative & landing page testing with Unbounce or custom builds
Daily bid, budget and negative keyword management
Weekly performance reviews + monthly executive reports
Quarterly account strategy reviews
Direct Slack access to your senior paid search strategist

Why Marketer Zilla

A senior team built to win modern search and modern paid.

Built for Google & AI search

Every page and campaign is engineered for traditional SEO, AI Overviews, ChatGPT, Perplexity and answer engines.

Senior team, no juniors hidden

Strategists and specialists with 8+ years of agency experience own your account from day one.

Tracking-first execution

GA4, GTM, server-side events and CRM integrations set up properly so every decision is measurable.

Global market expertise

Active campaigns across the USA, UK, Australia, Canada, Europe, Dubai and Saudi Arabia.

Transparent monthly retainers

No surprise fees, no long lock-ins, no inflated reports — just real performance and clear pricing.

Connected growth system

SEO, paid, content, dev and analytics work as one engine — not five disconnected vendors.

The process

From first audit to ongoing growth.

A clear, repeatable system — so you always know what's happening and what's next.

01

Audit

Deep dive into your site, ads, content, analytics, competitors and AI visibility.

02

Strategy

A custom roadmap mapped to your goals, market, ICP and growth model.

03

Build

We ship — pages, campaigns, content, schema, tracking and creative.

04

Launch

Coordinated go-live across SEO, paid, content and development.

05

Optimize

Continuous experimentation across creative, copy, bidding and structure.

06

Scale

Double down on what wins; expand to new keywords, markets and channels.

Tools and platforms we ship with

Google AdsMeta Ads ManagerLinkedIn Campaign ManagerTikTok AdsMicrosoft AdsTriple WhaleNorthbeamHyrosLooker StudioGA4Server-side GTM
Transparent pricing

Custom plans, custom pricing.

Pricing depends on your goals, market, competition, timeline and service requirements. Request a custom quote and our team will recommend the best strategy for your business.

Get a Custom Quote
FAQs

Questions we hear a lot.

Don't see your question? Reach out and we'll answer within one working hour.

Tracking and structural fixes typically improve cost-per-acquisition within 30 days. Full account optimization compounds over 60–120 days. Volume scaling depends on category demand.
We offer both flat-fee and percentage models. Mature accounts usually prefer flat fees; scaling accounts prefer percentage. Quote includes both options.
Yes. We frequently embed alongside in-house teams — strategy from us, day-to-day from you, or any split that works.
We work with monthly ad spends from $5K to $1M+. Lower spends usually mean fewer channels; higher spends unlock multi-network testing.
Let's talk

Stop overspending. Start scaling profitably.

Tell us about your business and we'll come back with a custom plan within one working day.

Reply within 1 working hour
Custom audit + strategy roadmap
No long-term lock-ins
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Free Strategy Consultation

Request your free PPC audit

We'll audit your Google Ads, Meta and LinkedIn accounts and send back a wasted-spend report within 48 hours.

We respect your privacy. No spam, ever.