Frameworks, field notes & tested ideas.
Practical writing on AI SEO, paid media, content and growth — from the Marketer Zilla strategy team.
How to Get Cited by ChatGPT, Perplexity and Google AI Overviews in 2026
AI assistants now drive over 25% of high-intent buyer research. Here's the exact framework we use to make our clients the source LLMs quote.
May 21, 2026
The 2026 Local SEO Checklist: 38 Things to Fix Before Spending on Paid
Most local businesses burn paid budget because their local SEO foundation is broken. Here's the 38-point checklist we run before activating any paid channel.
Apr 18, 2026
Shopify vs Shopify Plus: When to Upgrade (and When Not To)
Shopify Plus costs 6x more than Shopify. Most brands upgrade too early. Here's the framework we use to decide.
Mar 30, 2026
Why Meta Ads Now Wins on Creative Velocity, Not Audience Targeting
Advantage+ and iOS 14 changed Meta forever. Audience targeting matters less; creative volume matters more. Here's how to ship 12 ad concepts a month without burning out.
Feb 15, 2026
If Your Tracking Is Broken, Everything Else Is a Guess
Most marketing decisions are made on bad data. Here's the modern tracking stack that makes every other decision auditable.
Jan 22, 2026
Agency vs In-House Marketing in 2026: The Honest Comparison
We're an agency. So our bias is obvious. But here's the honest framework for when to build in-house vs hire an agency — and the hybrid model most companies should run.
Dec 10, 2025
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