Generative engine optimization

GEO Services built around your business.

GEO is how brands stay visible as Google AI Overviews replace blue links. We engineer your content to be summarized — not skipped.

Specialist team
GEO Services
Live growth
Senior team
Strategy + execution
Marketer Zilla

In short

GEO (generative engine optimization) is the discipline of being included and cited inside generative search results | Google AI Overviews, Bing Copilot, SGE, You.com and similar surfaces.

The problem

Why this matters now

Google's AI Overview now appears on 47%+ of US informational queries and is rolling into commercial intent next. Pages that rank #1 today get bypassed if they aren't engineered to be summarized into the AI Overview itself.

Our approach

How Marketer Zilla delivers

We profile which AI Overviews already appear for your commercial queries, identify the sources Google is currently pulling from, then build content with the exact structure, citation density and entity signals that increase the probability of inclusion.

GEO Services — AI Visibility

AI Visibility

GEO Services

GEO Services — Answer Engine

Answer Engine

GEO Services

GEO Services — Entity Strategy

Entity Strategy

GEO Services

GEO Services — AI Tracking

AI Tracking

GEO Services

GEO Services — Citation Reporting

Citation Reporting

GEO Services

GEO Services — Prompt Optimization

Prompt Optimization

GEO Services

What's included

Everything we ship as part of geo services.

AI Overview footprint audit (which queries trigger it, who gets cited)
Generative-source mapping: see which domains Google currently pulls from
Content rewrites tuned for AI summarization (chunkable, citable, definitive)
Structured data: Organization, Service, Article, Author with sameAs entity links
Original-data assets (proprietary research, surveys, benchmarks)
Brand entity authority building (digital PR + expert citations)
GEO rank tracking — inclusion + citation position per query
Quarterly GEO strategy reviews as Google rolls AI Overviews into new verticals
Cross-pollination with AI SEO and AEO programs

Why Marketer Zilla

A senior team built to win modern search and modern paid.

Built for Google & AI search

Every page and campaign is engineered for traditional SEO, AI Overviews, ChatGPT, Perplexity and answer engines.

Senior team, no juniors hidden

Strategists and specialists with 8+ years of agency experience own your account from day one.

Tracking-first execution

GA4, GTM, server-side events and CRM integrations set up properly so every decision is measurable.

Global market expertise

Active campaigns across the USA, UK, Australia, Canada, Europe, Dubai and Saudi Arabia.

Transparent monthly retainers

No surprise fees, no long lock-ins, no inflated reports — just real performance and clear pricing.

Connected growth system

SEO, paid, content, dev and analytics work as one engine — not five disconnected vendors.

The process

From first audit to ongoing growth.

A clear, repeatable system — so you always know what's happening and what's next.

01

Audit

Deep dive into your site, ads, content, analytics, competitors and AI visibility.

02

Strategy

A custom roadmap mapped to your goals, market, ICP and growth model.

03

Build

We ship — pages, campaigns, content, schema, tracking and creative.

04

Launch

Coordinated go-live across SEO, paid, content and development.

05

Optimize

Continuous experimentation across creative, copy, bidding and structure.

06

Scale

Double down on what wins; expand to new keywords, markets and channels.

Transparent pricing

Custom plans, custom pricing.

Pricing depends on your goals, market, competition, timeline and service requirements. Request a custom quote and our team will recommend the best strategy for your business.

Get a Custom Quote
FAQs

Questions we hear a lot.

Don't see your question? Reach out and we'll answer within one working hour.

GEO is a subset focused on generative search SURFACES (Google AI Overviews, Bing Copilot, SGE). AI SEO is broader and includes ChatGPT, Perplexity, Claude. We run them together when both matter to your market.
On some informational queries, yes — by 30–60%. On commercial queries the picture is more nuanced; AI Overviews often DRIVE clicks to cited sources. GEO is how you become the cited source.
Inclusion in AI Overviews can happen within 30–90 days for content with strong entity and citation signals. Defending position requires ongoing freshness work.
Strongly recommended. Original data, surveys and benchmarks are some of the highest-probability inclusion signals we see. We can help produce them.
Let's talk

Be inside the AI Overview, not below it.

Tell us about your business and we'll come back with a custom plan within one working day.

Reply within 1 working hour
Custom audit + strategy roadmap
No long-term lock-ins
0+
Brands grown
0
Markets served
0hr
Avg reply
Free Strategy Consultation

Request your GEO inclusion audit

We'll show you which AI Overviews already exist in your category and who's getting cited today.

We respect your privacy. No spam, ever.