In short
The firm now understands which marketing channels produce real business opportunities, not just website traffic.
The challenge
The firm was generating inquiries but did not know which campaigns created the best opportunities.
What Marketer Zilla did
Marketer Zilla improved landing pages, added service-specific content, set up GA4 events, connected forms to CRM stages, and created monthly lead reporting. Google Ads campaigns were reorganized around high-intent service terms.
Achievements
- 187% increase in qualified leads
- 51% reduction in cost per lead
- 3.2x increase in consultation bookings
- Full source-level CRM visibility created
Result
The firm now understands which marketing channels produce real business opportunities, not just website traffic.
