In short
The brand now has a more efficient paid acquisition system and clearer reporting around lead quality.
The challenge
The brand was paying for traffic, but generic landing pages were producing expensive and low-quality leads.
What Marketer Zilla did
Marketer Zilla rebuilt the paid lead system with project-specific landing pages, stronger forms, audience segmentation, retargeting, and source-level conversion tracking. The new landing pages matched buyer, investor, and rental intent more closely.
Achievements
- 54% reduction in cost per qualified lead
- 2.6x increase in booked consultations
- 68% improvement in landing page conversion rate
- 3.4x increase in retargeting lead volume
Result
The brand now has a more efficient paid acquisition system and clearer reporting around lead quality.
