In short
The SaaS company now receives more inbound demo requests from buyers already researching solutions.
The challenge
The website described features but did not capture high-intent searches around use cases, integrations, and alternatives.
What Marketer Zilla did
Marketer Zilla built a product-led SEO system with use-case pages, integration pages, comparison content, FAQ sections, and improved demo CTAs. The team also improved technical SEO and internal links between product, blog, and demo pages.
Achievements
- 238% increase in organic demo requests
- 171% increase in non-branded traffic
- 93 new top 10 rankings
- 44% improvement in demo page conversion rate
Result
The SaaS company now receives more inbound demo requests from buyers already researching solutions.
