Becoming the source ChatGPT, Perplexity and Google AI cite

A fintech brand was invisible inside AI assistants. We engineered citation share across ChatGPT, Perplexity, Claude and Google AI Overviews in six months.

AI SEO ServicesAEO ServicesGEO ServicesDigital PR

Industry

Fintech

Region

United Kingdom · Europe

+412%

AI citations across ChatGPT/Perplexity

Google AI Overview placements

+38%

Branded search lift

6mo

From invisible to category-cited

"Buyers are asking AI before they Google. If your brand isn't named in those answers, you've lost the funnel before it started."

The challenge

Strong domain authority in classic SEO but zero presence in AI assistants for the brand's core category. Competitors were quoted; the client wasn't.

The strategy

Audited 200+ AI prompts to identify which competitors and which sources LLMs already cite
Built entity-grade content with original research, citation density and structured schema
Knowledge graph and Wikidata entity work to anchor brand identity for LLMs
Digital-PR and expert-citation push to seed authoritative third-party mentions

The execution

Weekly AI visibility tracking across ChatGPT, Perplexity, Claude and Google AI Overviews
Rewrote 40 commercial pages with answer-block engineering and structured data
Original-data assets (surveys, benchmarks) used by AI engines as citation source
Schema strategy: Organization + Service + FAQ + HowTo + Article with sameAs links
Monthly AI share-of-voice report with prompt-level citation tracking

Achievements