Compounding SEO growth for a B2B SaaS platform

How a senior SEO + AI search program took a mid-market SaaS from flat organic to a compounding pipeline engine in nine months.

SEO ServicesAI SEOContent Marketing

Industry

B2B SaaS

Region

United States · United Kingdom

+184%

Organic traffic (9 months)

+312%

MQLs from organic

AI Overview citations

4.2×

Pipeline from SEO channel

"We rebuilt the topical map, fixed indexation debt and re-architected the page templates around buyer intent — instead of keyword volume."

The challenge

The brand had strong product-market fit but a stalled organic channel: thin programmatic pages, poor internal linking, no authority strategy, and zero presence in AI Overviews or Perplexity.

The strategy

Reframed SEO around four bottom-of-funnel buyer journeys instead of head-term volume
Mapped 2,000+ commercial-intent queries with predicted AI Overview coverage
Rebuilt the comparison, alternatives and integrations page templates from scratch
Layered a digital-PR program around proprietary product data

The execution

Technical SEO sweep (Core Web Vitals, render-blocking JS, schema) shipped in weeks 1–4
180 new commercial-intent pages over two quarters with unique research per cluster
Authority links via expert citations, podcasts and HARO
AI Overview optimization with entity-grade content and citation density work
GA4 + HubSpot revenue attribution stitched together for true ROI reporting

Achievements