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Paid Media · Services
Performance Max + LinkedIn that pays back in 60 days
Rebuilding the entire paid-acquisition system — creative, landing pages and tracking — to cut cost per qualified lead by more than half.
PPC ManagementGoogle AdsLinkedIn AdsLanding Page CRO
Industry
Professional services
Region
United States · Canada
-54%
Cost per qualified lead
+78%
Qualified meetings booked
3.9×
Blended ROAS
60d
Time to payback
"Most paid agencies optimize on cost per click. We optimized on cost per qualified meeting — and rebuilt every step that touches that metric."
The challenge
Wasted budget across Performance Max and broad-match search, no creative testing on LinkedIn, and a CRM that couldn't tell which ads produced revenue.
The strategy
- Audited the funnel from impression to closed-won and isolated three breakage points
- Restructured Google Ads with intent-segmented campaigns, not channel-segmented ones
- Rebuilt LinkedIn Ads around 6 ICP-specific creative concepts with weekly testing
- Wired offline conversion uploads from HubSpot into Google + LinkedIn for true bid optimization
The execution
- New landing-page system with 4 variants per service line, fully tracked
- Server-side GTM with deduplicated lead events into Google, LinkedIn and Meta
- Weekly creative refresh; monthly performance + qualified-lead review
- Negative keyword library expanded by 1,800+ terms in month one
- Bid strategy rebuilt around qualified-meeting CPA, not lead CPA
Achievements
Measured against pipeline — not vanity.
-54%
Cost per qualified lead
+78%
Qualified meetings booked
3.9×
Blended ROAS
60d
Time to payback
Let's talk
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Custom audit + strategy roadmap
No long-term lock-ins
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Brands grown
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Markets served
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