Paid acquisition that pays back inside 60 days
Example success story · Professional services
Rebuilding the entire paid-acquisition system — creative, landing pages and tracking — to cut cost per qualified lead by more than half.
-54%
Cost per qualified lead
+78%
Qualified meetings booked
3.9×
Blended ROAS
60d
Time to payback
"We were spending in five channels and could measure none of it. Marketer Zilla rebuilt our paid stack around qualified meetings, not clicks."
VP Marketing, Professional Services (example)
Strategy
Professional services
Audit
Professional services
Execution
Professional services
Tracking
Professional services
Reporting
Professional services
Optimization
Professional services
The challenge
Wasted budget across Performance Max and broad-match search, no creative testing on LinkedIn, and a CRM that couldn't tell which ads produced revenue.
Strategy
- Audited the funnel from impression to closed-won; isolated three breakage points
- Restructured Google Ads with intent-segmented campaigns
- Rebuilt LinkedIn Ads around 6 ICP-specific creative concepts
- Wired offline conversion uploads from HubSpot into Google + LinkedIn
Execution
- New landing-page system with 4 variants per service line, fully tracked
- Server-side GTM with deduplicated lead events
- Weekly creative refresh; monthly qualified-lead review
- Bid strategy rebuilt around qualified-meeting CPA, not lead CPA
Achievements
-54%
Cost per qualified lead
+78%
Qualified meetings booked
3.9×
Blended ROAS
60d
Time to payback
Services used in this engagement
Service
PPC Management
We manage spend like operators, not agencies — every dollar mapped to pipeline, every campaign tracked to revenue.
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Service
Google Ads Management
We run every campaign type Google offers | Search, PMax, Shopping, Demand Gen, YouTube, Display — and we know which ones to skip.
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Service
LinkedIn Advertising
We run LinkedIn the way B2B operators expect — pipeline-aware, ABM-segmented, with creative that respects the audience's time.
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Deep dive
Read the full case study
Strategy, execution and what we improved end-to-end.
View case study
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