Becoming the brand ChatGPT and Perplexity cite
Example success story · Fintech
A fintech category leader was invisible inside AI assistants. We engineered citation share across ChatGPT, Perplexity, Claude and Google AI Overviews in six months.
+412%
AI citations
62
AI Overview placements
+38%
Branded search lift
6mo
Invisible → category-cited
"Half our buyers now start with ChatGPT instead of Google. Marketer Zilla got us into those answers — and the brand searches followed."
Head of Brand, Fintech (example)
Strategy
Fintech
Audit
Fintech
Execution
Fintech
Tracking
Fintech
Reporting
Fintech
Optimization
Fintech
The challenge
Strong classic SEO authority but zero presence in AI assistants for the brand's core category. Competitors were named in answers; the client wasn't.
Strategy
- Audited 200+ AI prompts to identify which competitors LLMs already cite
- Built entity-grade content with original research and structured schema
- Knowledge graph and Wikidata entity work to anchor brand identity
- Digital-PR push to seed authoritative third-party mentions
Execution
- Weekly AI visibility tracking across ChatGPT, Perplexity, Claude, AI Overviews
- Rewrote 40 commercial pages with answer-block engineering
- Original-data assets (surveys, benchmarks) used by AI engines as sources
- Organization + Service + FAQ + HowTo schema with sameAs links
Achievements
+412%
AI citations
62
AI Overview placements
+38%
Branded search lift
6mo
Invisible → category-cited
Services used in this engagement
Service
AI SEO Services
AI assistants now drive over 25% of high-intent buyer research. We engineer your content, entities and authority signals to be the source they cite.
Explore
Service
AEO Services
We engineer your content to BE the answer — featured snippets, People Also Ask, voice search and AI summaries.
Explore
Service
GEO Services
GEO is how brands stay visible as Google AI Overviews replace blue links. We engineer your content to be summarized — not skipped.
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Service
SEO Services
We build SEO programs around buyer intent, technical excellence and topical authority — engineered to win Google, AI Overviews and answer engines.
Explore
Deep dive
Read the full case study
Strategy, execution and what we improved end-to-end.
View case study
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